Does your B2B brand need a retention marketing manager?
Associated with
Will Whitham Will Whitham
Posted Oct 13, 2021 7 min read
Does your B2B brand need a retention marketing manager?

Here at Product Marketing Alliance's sister company, B2B Marketing Alliance, we've talked at length about how important retention is to B2B brands. What are the responsibilities of a retention marketing manager, what skills should they develop, and how can they benefit your organization?

More Ways to Read:
🧃 Summarize The key takeaways that can be read in under a minute
Sign up to unlock