How The World's Biggest YouTube Star Built a Chocolate Brand on Postscript
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5 min read
How The World's Biggest YouTube Star Built a Chocolate Brand on Postscript

If you've never heard of Jimmy Donaldson, known to his fans as MrBeast, then you're clearly not one of the 127 million followers on his YouTube channel. Jimmy's known for pulling off incredible stunts, like spending 50 hours in Antarctica, burying himself alive-and perhaps most notably-building a real-life Willy Wonka chocolate factory. Which is exactly what inspired the launch of his chocolate brand Feastables.