In this episode of Enterprise Sales Development podcast, we speak with Will Allred, co-founder and COO at Lavender. Will shares a few secrets and tricks of the trade as well as best practices for writing sales emails and outreach through the email channel. He also shares his thoughts on common email tropes and the feedback he receives on Lavender.
WHAT YOU'LL LEARN
How Lavender came about and what Will learned in the sales use case
How to best optimize an email attention span of 11 seconds
His thoughts on common email tropes and using media within an email
His view of a future where Lavender and SDRs are really successful individuals
Where he got the nickname, "The Email Guy"
The feedback he gets on Lavender