Though many modern marketers and business executives have heard of and understand terms like data analysis, big data, data mining, predictive analytics, and the like; there are still many professionals that have heard the terms, yet don't understand them. However, predictive analytics is something that all professionals should strive to understand. Predictive analytics can offer businesses a simple way to increase revenue while decreasing risks and costs. Predictive analytics is the use of data gathered through: Machine learning, Statistics, Data mining, and Modeling ... to clarify what has happened in the past. In theory, studying these patterns can predict future [read article...]