Today, we welcome Anthony Kennada, Co-Founder & CEO of AudiencePlus. Content marketing has traditionally been all about creating content for an algorithm. It's more of getting the page or posts to rank rather than actually getting a human to read it.

Anthony shares his philosophy and ideas on shifting the focus back to creating content for humans. He highlights that while this is remembered, it has yet to be the priority, especially in recent years. Anthony talks about what this means for content marketing and what it takes to evolve in this space.