Skai cuts Busuu's Cost-per-Purchase by 50% Apple Search Ads Custom Product Pages Case Study
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Eva I Eva I
Posted Dec 20, 2022 7 min read
Skai cuts Busuu's Cost-per-Purchase by 50% Apple Search Ads Custom Product Pages Case Study

Busuu runs a robust and comprehensive Apple Search Ads account highly focused on conversation data. The team sought to apply CPPs in bulk across the account in a streamlined and efficient manner, while monitoring conversion performance.