Dear Marketing Leaders: Content Creators Are Not Your Line Cooks
Associated with
Jay Acunzo
5 min read
Dear Marketing Leaders: Content Creators Are Not Your Line Cooks

Too many companies treat content producers like a glorified ticket system.These creative individuals rarely inform the strategic decisions at the brand and instead field requests (read: demands) from bosses or peers to build innovative, creative projects (read: the same old crap with a new, even mor