Unthinkable Media

How I Unf*cked My Marketing: Why Social Media Has Ruined People Who Sell Services

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How I Unf*cked My Marketing: Why Social Media Has Ruined People Who Sell Services

"If all knowledge is experience, all wisdom is framework" - Laura Gassner Otting

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"If all knowledge is experience, all wisdom is framework" - Laura Gassner Otting

Working out a new TED Talk with Author & Journalist Simone Stolzoff

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Working out a new TED Talk with Author & Journalist Simone Stolzoff

My Favorite Trick to Stronger Ideas & Greater Personal Momentum

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My Favorite Trick to Stronger Ideas & Greater Personal Momentum

"A perfectly competent character is boring" - Nat Eliason dissects his book's prologue

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"A perfectly competent character is boring" - Nat Eliason dissects his book's prologue

Ideas that Create Momentum (Are Not the Ideas We're Handed by Others)

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Ideas that Create Momentum (Are Not the Ideas We're Handed by Others)

Where to Find Signature Stories to Support Your Message & Grow Your Audience

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Where to Find Signature Stories to Support Your Message & Grow Your Audience

20 Truths of (My) Creativity

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20 Truths of (My) Creativity

"I could tell this story in 1950 or 2024 + it would work" - Scott Monty, Exec. Coach - How Stories Happen #6

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"I could tell this story in 1950 or 2024 + it would work" - Scott Monty, Exec. Coach - How Stories Happen #6

"Words Can Do WHAT?! Are We Serious Right Now?!" - Tucker Bryant, Poet & Speaker - How Stories Happen #5

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"Words Can Do WHAT?! Are We Serious Right Now?!" - Tucker Bryant, Poet & Speaker - How Stories Happen #5

"We Congregate Around Emotional Stories" - Rand Fishkin, CEO of SparkToro - How Stories Happen #4

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"We Congregate Around Emotional Stories" - Rand Fishkin, CEO of SparkToro - How Stories Happen #4

Be a Noticer (Your Creativity Depends On It)

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Be a Noticer (Your Creativity Depends On It)

How to Turn Your Ideas into Visual Frameworks

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How to Turn Your Ideas into Visual Frameworks

Are Your Ideas Worth Developing Further? A 6-Point System for Measuring Resonance

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Are Your Ideas Worth Developing Further? A 6-Point System for Measuring Resonance

Introducing How Stories Happen, Where Creators Dissect Their Signature Stories (Like Song Exploder for Our Work)

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Introducing How Stories Happen, Where Creators Dissect Their Signature Stories (Like Song Exploder for Our Work)

"A Story Needs a Job To Do" - Michelle Warner, Business Designer - How Stories Happen #2

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"A Story Needs a Job To Do" - Michelle Warner, Business Designer - How Stories Happen #2

Quantity or Quality? The Dumbest Debate Dominating Our Digital Domain

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Quantity or Quality? The Dumbest Debate Dominating Our Digital Domain

Myrtle the Turtle and Content Creators' Mountain of Missed Opportunity

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Myrtle the Turtle and Content Creators' Mountain of Missed Opportunity

What's Your Premise? The Missing Piece Helping You Differentiate and Resonate

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What's Your Premise? The Missing Piece Helping You Differentiate and Resonate

How I Broke Through: The Messy Process I Used to Develop a Differentiated Premise

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How I Broke Through: The Messy Process I Used to Develop a Differentiated Premise

The Good, Bad, and Ugly of Becoming Known Online

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The Good, Bad, and Ugly of Becoming Known Online

You Can't Own Your Audience - But You Can Own an Idea in Their Minds

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You Can't Own Your Audience - But You Can Own an Idea in Their Minds

How to Stand Out With Substance, Without Needing Stunts and Gimmicks

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How to Stand Out With Substance, Without Needing Stunts and Gimmicks

Want Your Content to Resonate More with Others? Start by Being More Honest with Yourself

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Want Your Content to Resonate More with Others? Start by Being More Honest with Yourself

Signature Stories: Simone Stolzoff on Imbuing Moments with Meaning to Inspire Audiences

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Signature Stories: Simone Stolzoff on Imbuing Moments with Meaning to Inspire Audiences

How to Find Great Stories

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How to Find Great Stories

To the Endless Stream of A.I. Junk: Thank You and Uh Oh

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To the Endless Stream of A.I. Junk: Thank You and Uh Oh

6 of the Most Accomplished Business Storytellers Dissect Signature Stories in This Podcast Miniseries

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6 of the Most Accomplished Business Storytellers Dissect Signature Stories in This Podcast Miniseries

The Paradox of Storytelling (Or, How to Ensure Your Stories Connect)

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The Paradox of Storytelling (Or, How to Ensure Your Stories Connect)

Escaping the Content Hamster Wheel: The Idea Impact Matrix (Part 2)

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Escaping the Content Hamster Wheel: The Idea Impact Matrix (Part 2)

3 Reasons Your Audience Would Ignore Your Ideas

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3 Reasons Your Audience Would Ignore Your Ideas

Crafting Incredible Episode Intros: Going Beyond Pull-Quotes and Summaries

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Crafting Incredible Episode Intros: Going Beyond Pull-Quotes and Summaries

How to Create Original Work Consistently

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How to Create Original Work Consistently

The Idea Impact Matrix: How to Craft Higher-Impact Content (Part 1)

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The Idea Impact Matrix: How to Craft Higher-Impact Content (Part 1)

When You Want to Make "Breaking Bad," But Your Work Is Just Breaking. Badly.

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When You Want to Make "Breaking Bad," But Your Work Is Just Breaking. Badly.

4 Ways to Say It: How to Use Stories to Amp the Power of Your Advice

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4 Ways to Say It: How to Use Stories to Amp the Power of Your Advice

Six Types of Hooks to Make Your Content Irresistible

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Six Types of Hooks to Make Your Content Irresistible

How to Differentiate Your ideas: The XY Premise Pitch

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How to Differentiate Your ideas: The XY Premise Pitch

Pick Your Audience, Pick Your Future: How to Define Quality Content

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Pick Your Audience, Pick Your Future: How to Define Quality Content

How to Create Super-Stories: One Story, Endless Power, Infinite ROI

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How to Create Super-Stories: One Story, Endless Power, Infinite ROI

Creativity Is a Form of Leadership

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Creativity Is a Form of Leadership

What Do You See When You See an Elephant? (How to Tell Any Story Your Way)

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What Do You See When You See an Elephant? (How to Tell Any Story Your Way)

Don't Outsource Your Imagination to Technology

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Don't Outsource Your Imagination to Technology

Hidden Truths in the Success Stories of Ira Glass and Anthony Bourdain

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Hidden Truths in the Success Stories of Ira Glass and Anthony Bourdain

Why Marketing Teams Will Soon Create *Creators,* Not Just Content

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Why Marketing Teams Will Soon Create *Creators,* Not Just Content

How We Got Here: The Real Reason So Many Creators Worry about ChatGPT and Generative AI

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How We Got Here: The Real Reason So Many Creators Worry about ChatGPT and Generative AI

Open Loops: A Tiny Technique to Make Stories Far More Gripping

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Open Loops: A Tiny Technique to Make Stories Far More Gripping

How to Create Remarkable Content In the Age of A.I.

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How to Create Remarkable Content In the Age of A.I.

Welcome to the Jumble: The Riddle Driving All Creative Work [Unthinkable #200]

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Welcome to the Jumble: The Riddle Driving All Creative Work [Unthinkable #200]

Who is creative work really for: the creator or the consumer?

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Who is creative work really for: the creator or the consumer?

Techniques to Transform Your Storytelling: The 6 Types of Open Loops

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Techniques to Transform Your Storytelling: The 6 Types of Open Loops

The Way We Understand Story in Business Needs to Evolve

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The Way We Understand Story in Business Needs to Evolve

How to Write and Speak with Greater Impact

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How to Write and Speak with Greater Impact

The Counterintuitive Way to Exceed Your Audience's Expectations

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The Counterintuitive Way to Exceed Your Audience's Expectations

Marketers, Beware This Storytelling Advice: 3 Misconceptions We're Taught

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Marketers, Beware This Storytelling Advice: 3 Misconceptions We're Taught

One Move to Make the Work Better

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One Move to Make the Work Better

Inside the Storytelling Approach of Stephen King

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Inside the Storytelling Approach of Stephen King

The Posture of a Storyteller

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The Posture of a Storyteller

The 2 Types of Voices to Feature to Make Your Stories More Gripping

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The 2 Types of Voices to Feature to Make Your Stories More Gripping

Time Capsule: How I Coped as a Creator During the Worst of the 2020 Pandemic

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Time Capsule: How I Coped as a Creator During the Worst of the 2020 Pandemic

To Cure Imposter Syndrome, Reframe the Work Like This

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To Cure Imposter Syndrome, Reframe the Work Like This

6 Types of Stories to Collect to Resonate Deeper and Inspire Action

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6 Types of Stories to Collect to Resonate Deeper and Inspire Action

Why Your Advice Doesn't Resonate (And How to Ensure It Does)

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Why Your Advice Doesn't Resonate (And How to Ensure It Does)

Six-Way Stories: How to Become a Masterful Storyteller

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Six-Way Stories: How to Become a Masterful Storyteller

The Problem with Creating Content Consistently

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The Problem with Creating Content Consistently

The Most Efficient, Effective Creative Team in B2B: Inside ProfitWell's Recur Studios

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The Most Efficient, Effective Creative Team in B2B: Inside ProfitWell's Recur Studios

3 Simple Rules to Make Tough Tradeoffs Easier and See Better Results

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3 Simple Rules to Make Tough Tradeoffs Easier and See Better Results

Paint by Numbers vs Blank Canvas Careers

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Paint by Numbers vs Blank Canvas Careers

Nothing Is Boring: How to Tell Gripping Stories About the Seemingly Mundane

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Nothing Is Boring: How to Tell Gripping Stories About the Seemingly Mundane

Differentiation Isn't About Topics: How to Find Actual Whitespace to Stand Out

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Differentiation Isn't About Topics: How to Find Actual Whitespace to Stand Out

Creativity When Your To-Do List Never Ends

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Creativity When Your To-Do List Never Ends

How to Tell Better Stories: This Unconventional Street Sign Holds a Clue

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How to Tell Better Stories: This Unconventional Street Sign Holds a Clue

How to lead better podcast interviews: 2 overlooked elements

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How to lead better podcast interviews: 2 overlooked elements

All the Lies We List

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All the Lies We List

The Sudden Urge to Act: How Resonance Works in Marketing & Media

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The Sudden Urge to Act: How Resonance Works in Marketing & Media

How 360Learning Learned to Resonate Deeper with Customers Than Their 200 Competitors

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How 360Learning Learned to Resonate Deeper with Customers Than Their 200 Competitors

What You Should Know About the Movie Rocky: A Lesson in Creative Constraints

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What You Should Know About the Movie Rocky: A Lesson in Creative Constraints

How to Resonate: A Framework for Building Bigger, Innovating Faster, and Reaching Higher in Your Work

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How to Resonate: A Framework for Building Bigger, Innovating Faster, and Reaching Higher in Your Work

Welcoming The Juice (Spotify for B2B Content) As Unthinkable's Q4 Sponsor

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Welcoming The Juice (Spotify for B2B Content) As Unthinkable's Q4 Sponsor

What Is Reach? What Is Resonance? Two Revealing Definitions to Inform Better Work

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What Is Reach? What Is Resonance? Two Revealing Definitions to Inform Better Work

The Frustration Statement: A Writing Template to Evolve Ideas from Rough to Resonant

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The Frustration Statement: A Writing Template to Evolve Ideas from Rough to Resonant

People who don't know you

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People who don't know you

Unfair advantages in the digital world

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Unfair advantages in the digital world

Tiniest possible tweak

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Tiniest possible tweak

Stuck (no longer)

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Stuck (no longer)

How to Brainstorm Like a Lyrical Genius: Use This Simple Graphic

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How to Brainstorm Like a Lyrical Genius: Use This Simple Graphic

Which box do you mean?

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Which box do you mean?

Today's temperature

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Today's temperature

Stop Obsessing Over Best Practices

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Stop Obsessing Over Best Practices

What's with the asterisk?

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What's with the asterisk?

UNTHINKABLE: Why Movements Are So Often Started by People Who Never Wanted to Go Big

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UNTHINKABLE: Why Movements Are So Often Started by People Who Never Wanted to Go Big

Marketing vs marketers

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Marketing vs marketers

Free chapter of my book

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Free chapter of my book

What means to what end?

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What means to what end?

There's Something About the Light

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There's Something About the Light

Never Feed Salad to a Lion

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Never Feed Salad to a Lion

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