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Neal Foard on Why His Quiet, Powerful Stories Resonate So Deeply
Article
Neal Foard on Why His Quiet, Powerful Stories Resonate So Deeply
The Kind of Content Marketing that Actually Works in 2025
Article
The Kind of Content Marketing that Actually Works in 2025
NORTH: A System Big Thinkers Follow to Find Clarity and Build a Platform of Impact
Article
NORTH: A System Big Thinkers Follow to Find Clarity and Build a Platform of Impact
What Makes a Speech Great? Add These Overlooked "Elements of Awesome"
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What Makes a Speech Great? Add These Overlooked "Elements of Awesome"
Justin Moore: How He Altered His Storytelling & Found a Big Idea to Resonate with More People
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Justin Moore: How He Altered His Storytelling & Found a Big Idea to Resonate with More People
Laddering Down Your Ideas: Using 3 Short Phrases to Share and Get Buy-In for Your Message
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Laddering Down Your Ideas: Using 3 Short Phrases to Share and Get Buy-In for Your Message
The Monkey Parable (Or, Enough with the Best Practice Shaming!)
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The Monkey Parable (Or, Enough with the Best Practice Shaming!)
Public Coaching Call: Author and Creator Coach Justin Moore Develops His New Keynote
Article
Public Coaching Call: Author and Creator Coach Justin Moore Develops His New Keynote
Are You an Analyst or an Evangelist? Assess Your Communication Style to Differentiate More Easily
Article
Are You an Analyst or an Evangelist? Assess Your Communication Style to Differentiate More Easily
Once More, From the Heart
Article
Once More, From the Heart
A Tool to Make Differentiation Easier: Using the Idea Impact Matrix to Stand Out
Article
A Tool to Make Differentiation Easier: Using the Idea Impact Matrix to Stand Out
What Voices Who Resonate Do Differently
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What Voices Who Resonate Do Differently
3 Types of Signature Stories to Develop and Bring With You Everywhere
Article
3 Types of Signature Stories to Develop and Bring With You Everywhere
The Mess of Your Creative Process Isn't a Problem-It's the Most Important Part
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The Mess of Your Creative Process Isn't a Problem-It's the Most Important Part
"Great stories are ownable" - Ron Tite, keynote speaker and agency exec - How Stories Happen
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"Great stories are ownable" - Ron Tite, keynote speaker and agency exec - How Stories Happen
On Current and Future Struggles in the Creator Economy
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On Current and Future Struggles in the Creator Economy
My Theme of the Year + My Biggest Note to All My Clients
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My Theme of the Year + My Biggest Note to All My Clients
Stakes and Brotatoes: Why All Those Awful Business Hucksters Don't Get They're a Joke
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Stakes and Brotatoes: Why All Those Awful Business Hucksters Don't Get They're a Joke
Others Look and Sound Like You. Now What?
Article
Others Look and Sound Like You. Now What?
My Recipe for Great Stories
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My Recipe for Great Stories
"Tell Me About Yourself"-A Framework For Telling Your Story Well
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"Tell Me About Yourself"-A Framework For Telling Your Story Well
Whisper
Article
Whisper
2 Questions to Get Out of Your Head and into the World as a Stronger Communicator and Leader
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2 Questions to Get Out of Your Head and into the World as a Stronger Communicator and Leader
Do Your Ideas Pass the Permanent Ink Test?
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Do Your Ideas Pass the Permanent Ink Test?
Be a Thought Leader (It's Not What You Thought)
Article
Be a Thought Leader (It's Not What You Thought)
If You Want More Passionate Fans, Consider This Subtle Switch
Article
If You Want More Passionate Fans, Consider This Subtle Switch
How I Unf*cked My Marketing: Why Social Media Has Ruined People Who Sell Services
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How I Unf*cked My Marketing: Why Social Media Has Ruined People Who Sell Services
"Is this ANNything?" Ann Handley and Jay Acunzo Work Out New Drafts
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"Is this ANNything?" Ann Handley and Jay Acunzo Work Out New Drafts
The Thought Leader's I.P. Pyramid: The 5 Categories of Material Every Powerful Communicator Needs
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The Thought Leader's I.P. Pyramid: The 5 Categories of Material Every Powerful Communicator Needs
"If all knowledge is experience, all wisdom is framework" - Laura Gassner Otting
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"If all knowledge is experience, all wisdom is framework" - Laura Gassner Otting
Seth Godin Dissects His Signature Story - How Stories Happen #16
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Seth Godin Dissects His Signature Story - How Stories Happen #16
The Road Race Problem: Why Growth Is Getting Harder
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The Road Race Problem: Why Growth Is Getting Harder
We're both the heroes and the villains in our own stories" | Chase Jarvis, Photographer + Entrepreneur + Author
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We're both the heroes and the villains in our own stories" | Chase Jarvis, Photographer + Entrepreneur + Author
Working out a new TED Talk with Author & Journalist Simone Stolzoff
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Working out a new TED Talk with Author & Journalist Simone Stolzoff
How to Write and Speak to Ensure Others Care (Lessons from Roy Kent and Seth Godin)
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How to Write and Speak to Ensure Others Care (Lessons from Roy Kent and Seth Godin)
My Favorite Trick to Stronger Ideas & Greater Personal Momentum
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My Favorite Trick to Stronger Ideas & Greater Personal Momentum
"A perfectly competent character is boring" - Nat Eliason dissects his book's prologue
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"A perfectly competent character is boring" - Nat Eliason dissects his book's prologue
"You have to work against people assuming they know how this goes" - Danielle Bayard Jackson, Author of Fighting for Our Friendships - How Stories Happen #7
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"You have to work against people assuming they know how this goes" - Danielle Bayard Jackson, Author of Fighting for Our Friendships - How Stories Happen #7
Ideas that Create Momentum (Are Not the Ideas We're Handed by Others)
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Ideas that Create Momentum (Are Not the Ideas We're Handed by Others)
Where to Find Signature Stories to Support Your Message & Grow Your Audience
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Where to Find Signature Stories to Support Your Message & Grow Your Audience
20 Truths of (My) Creativity
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20 Truths of (My) Creativity
"I could tell this story in 1950 or 2024 + it would work" - Scott Monty, Exec. Coach - How Stories Happen #6
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"I could tell this story in 1950 or 2024 + it would work" - Scott Monty, Exec. Coach - How Stories Happen #6
"Words Can Do WHAT?! Are We Serious Right Now?!" - Tucker Bryant, Poet & Speaker - How Stories Happen #5
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"Words Can Do WHAT?! Are We Serious Right Now?!" - Tucker Bryant, Poet & Speaker - How Stories Happen #5
"We Congregate Around Emotional Stories" - Rand Fishkin, CEO of SparkToro - How Stories Happen #4
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"We Congregate Around Emotional Stories" - Rand Fishkin, CEO of SparkToro - How Stories Happen #4
Be a Noticer (Your Creativity Depends On It)
Article
Be a Noticer (Your Creativity Depends On It)
How to Turn Your Ideas into Visual Frameworks
Article
How to Turn Your Ideas into Visual Frameworks
Are Your Ideas Worth Developing Further? A 6-Point System for Measuring Resonance
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Are Your Ideas Worth Developing Further? A 6-Point System for Measuring Resonance
Introducing How Stories Happen, Where Creators Dissect Their Signature Stories (Like Song Exploder for Our Work)
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Introducing How Stories Happen, Where Creators Dissect Their Signature Stories (Like Song Exploder for Our Work)
"A Story Needs a Job To Do" - Michelle Warner, Business Designer - How Stories Happen #2
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"A Story Needs a Job To Do" - Michelle Warner, Business Designer - How Stories Happen #2
Quantity or Quality? The Dumbest Debate Dominating Our Digital Domain
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Quantity or Quality? The Dumbest Debate Dominating Our Digital Domain
Myrtle the Turtle and Content Creators' Mountain of Missed Opportunity
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Myrtle the Turtle and Content Creators' Mountain of Missed Opportunity
What's Your Premise? The Missing Piece Helping You Differentiate and Resonate
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What's Your Premise? The Missing Piece Helping You Differentiate and Resonate
How I Broke Through: The Messy Process I Used to Develop a Differentiated Premise
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How I Broke Through: The Messy Process I Used to Develop a Differentiated Premise
The Good, Bad, and Ugly of Becoming Known Online
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The Good, Bad, and Ugly of Becoming Known Online
You Can't Own Your Audience - But You Can Own an Idea in Their Minds
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You Can't Own Your Audience - But You Can Own an Idea in Their Minds
How to Stand Out With Substance, Without Needing Stunts and Gimmicks
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How to Stand Out With Substance, Without Needing Stunts and Gimmicks
Want Your Content to Resonate More with Others? Start by Being More Honest with Yourself
Article
Want Your Content to Resonate More with Others? Start by Being More Honest with Yourself
Signature Stories: Simone Stolzoff on Imbuing Moments with Meaning to Inspire Audiences
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Signature Stories: Simone Stolzoff on Imbuing Moments with Meaning to Inspire Audiences
How to Find Great Stories
Article
How to Find Great Stories
To the Endless Stream of A.I. Junk: Thank You and Uh Oh
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To the Endless Stream of A.I. Junk: Thank You and Uh Oh
6 of the Most Accomplished Business Storytellers Dissect Signature Stories in This Podcast Miniseries
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6 of the Most Accomplished Business Storytellers Dissect Signature Stories in This Podcast Miniseries
The Paradox of Storytelling (Or, How to Ensure Your Stories Connect)
Article
The Paradox of Storytelling (Or, How to Ensure Your Stories Connect)
Escaping the Content Hamster Wheel: The Idea Impact Matrix (Part 2)
Article
Escaping the Content Hamster Wheel: The Idea Impact Matrix (Part 2)
3 Reasons Your Audience Would Ignore Your Ideas
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3 Reasons Your Audience Would Ignore Your Ideas
Crafting Incredible Episode Intros: Going Beyond Pull-Quotes and Summaries
Article
Crafting Incredible Episode Intros: Going Beyond Pull-Quotes and Summaries
How to Create Original Work Consistently
Article
How to Create Original Work Consistently
The Idea Impact Matrix: How to Craft Higher-Impact Content (Part 1)
Article
The Idea Impact Matrix: How to Craft Higher-Impact Content (Part 1)
When You Want to Make "Breaking Bad," But Your Work Is Just Breaking. Badly.
Article
When You Want to Make "Breaking Bad," But Your Work Is Just Breaking. Badly.
4 Ways to Say It: How to Use Stories to Amp the Power of Your Advice
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4 Ways to Say It: How to Use Stories to Amp the Power of Your Advice
Six Types of Hooks to Make Your Content Irresistible
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Six Types of Hooks to Make Your Content Irresistible
How to Differentiate Your ideas: The XY Premise Pitch
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How to Differentiate Your ideas: The XY Premise Pitch
Pick Your Audience, Pick Your Future: How to Define Quality Content
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Pick Your Audience, Pick Your Future: How to Define Quality Content
How to Create Super-Stories: One Story, Endless Power, Infinite ROI
Article
How to Create Super-Stories: One Story, Endless Power, Infinite ROI
Creativity Is a Form of Leadership
Article
Creativity Is a Form of Leadership
What Do You See When You See an Elephant? (How to Tell Any Story Your Way)
Article
What Do You See When You See an Elephant? (How to Tell Any Story Your Way)
Don't Outsource Your Imagination to Technology
Article
Don't Outsource Your Imagination to Technology
Hidden Truths in the Success Stories of Ira Glass and Anthony Bourdain
Article
Hidden Truths in the Success Stories of Ira Glass and Anthony Bourdain
Why Marketing Teams Will Soon Create *Creators,* Not Just Content
Article
Why Marketing Teams Will Soon Create *Creators,* Not Just Content
How We Got Here: The Real Reason So Many Creators Worry about ChatGPT and Generative AI
Article
How We Got Here: The Real Reason So Many Creators Worry about ChatGPT and Generative AI
Open Loops: A Tiny Technique to Make Stories Far More Gripping
Article
Open Loops: A Tiny Technique to Make Stories Far More Gripping
How to Create Remarkable Content In the Age of A.I.
Article
How to Create Remarkable Content In the Age of A.I.
Welcome to the Jumble: The Riddle Driving All Creative Work [Unthinkable #200]
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Welcome to the Jumble: The Riddle Driving All Creative Work [Unthinkable #200]
Who is creative work really for: the creator or the consumer?
Article
Who is creative work really for: the creator or the consumer?
Techniques to Transform Your Storytelling: The 6 Types of Open Loops
Article
Techniques to Transform Your Storytelling: The 6 Types of Open Loops
The Way We Understand Story in Business Needs to Evolve
Article
The Way We Understand Story in Business Needs to Evolve
How to Write and Speak with Greater Impact
Article
How to Write and Speak with Greater Impact
The Counterintuitive Way to Exceed Your Audience's Expectations
Article
The Counterintuitive Way to Exceed Your Audience's Expectations
Marketers, Beware This Storytelling Advice: 3 Misconceptions We're Taught
Article
Marketers, Beware This Storytelling Advice: 3 Misconceptions We're Taught
One Move to Make the Work Better
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One Move to Make the Work Better
Inside the Storytelling Approach of Stephen King
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Inside the Storytelling Approach of Stephen King
🧃
The Posture of a Storyteller
Article
The Posture of a Storyteller
The 2 Types of Voices to Feature to Make Your Stories More Gripping
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The 2 Types of Voices to Feature to Make Your Stories More Gripping
Time Capsule: How I Coped as a Creator During the Worst of the 2020 Pandemic
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Time Capsule: How I Coped as a Creator During the Worst of the 2020 Pandemic
To Cure Imposter Syndrome, Reframe the Work Like This
Article
To Cure Imposter Syndrome, Reframe the Work Like This
6 Types of Stories to Collect to Resonate Deeper and Inspire Action
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6 Types of Stories to Collect to Resonate Deeper and Inspire Action
Why Your Advice Doesn't Resonate (And How to Ensure It Does)
Article
Why Your Advice Doesn't Resonate (And How to Ensure It Does)
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