This video discusses CPA (cost per action) marketing, a type of affiliate marketing that only requires payment after a sale has been made. It explains how CPA marketing works, the collaboration between advertisers and affiliates, and the role of CPA networks. The video also provides tips for maximizing profits, such as conducting extensive research to find offers, incorporating CPA into your website, and using traffic management strategies like SEO and pay-per-click advertising. Overall, CPA marketing is a low-cost, high ROI form of affiliate marketing that connects companies with niche audiences through publishers and influencers to generate online revenue.