Outside of who you pitch your social media management services to, how you pitch them is one of the most important startup factors at play in driving new business. Your social media proposal is how you're going to earn new clients. It can also be one of the more challenging puzzles to solve. Generally speaking, people don't like being sold to. They're not averse to making an investment in the right tools and services for their businesses, as long as the relationship feels right. In an effort to build rapport and a genuine connection with prospects that result in a sale, consider the following