The fact is, email marketing is one of the most effective ways to reach out to your customers and prospects.

But it can also be one of the most challenging forms of marketing to get right.

You need to capture attention in a matter of seconds, make a compelling case for why people should act on your offer, and then deliver a satisfying experience all the way through the purchase and beyond.

While it takes effort to craft the right message, the results make it worth your while. Email is 40x more effective than Twitter and is second only to search for driving online sales.