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Navin Israni

Navin Israni

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A Primer on Persuasive Marketing Techniques [Updated]
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Once upon a time, there was a software engineer who was, by all accounts, a simpleton. Wonderful people inspired him, yet his own life felt empty. Then, one day, he decided he wouldn't let life pass him by.

Amid all signs pushing him the other way, he kept moving forward, dragging himself out of his comfort zone with each career move. He started relying on his gut feeling about what he loved - Writing. It wasn't instant but with the effort like water cutting through valleys, he found himself in the field of marketing as a content writer.

And today you are reading his profile. :)

Welcome :) Let me share some of my work with you!

Late 2017 > I started my first SEO writing project as a Ghostwriter in SEO and Email Marketing. I honed my writing skills and started learning about on-page SEO here.

18 March 2018 > Published 25 articles (approx), three resource guides, & numerous comparison pages for EngageBay.com. ~8 articles ranked on page 1 and I got my first #1 article here. It ranked above HubSpot in 2019 & 2020.

July 2020 - Jan 2021 > Published ~10 highly-researched blogs for HippoVideo.io. Wrote ~5 blogs for a Sales Call Capture tool & 6 blogs for a Sales Commission Tracking tool as a Ghostwriter.

(Check samples in the "featured" section above)

I firmly believe great content is not about appeasing search engine Gods.

It's not even about "writing for humans first".

The reality of content writing, like many other things in life, is more nuanced. It's about following your curiosity and believing in a research-based writing process.

Many SaaS tech companies write content that is not persuasive & copy that is too boring & technical. My tech background helps my copy resonate better with an audience who love their tech but don't like it too complicated.

As a lead generation content writer, I ask a lot of questions to get a clear picture of who your audience is and how aware they are about their buying needs.

I worked in Infosys on $20MN+ proposals behind the scenes where my mission was to stamp out tech jargon and gobbledygook!

I could take on your sales proposals, homepage content, website, and social media content, besides blog content!

Interested in working with me? DM me to start a chat.

Sidebar: As the world recovers from a pandemic, mental health is a key area of focus and I can combine my personal experience and my writing skill to contribute to positive messaging in mental health. I'd love to start a gig in this niche.

Interested in working with me? Let's talk over email: [email protected] Do share your website URL in it.

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