Mercury scores major points for VOLUME on their real-world marketing play targeting coast-to-coast startups, from San Francisco all the way to New York City. 🏆

They unleashed a strong #marketingmix of multi-format #OOH, of which a handpainted mural and #SFDC transit hub takeover are just the tip of the iceberg. 🖌🚉

Their efforts are paying off - and the campaign is still going! They've seen notable lifts in website traffic across the board (direct, organic, and branded search), with the exposed audience being 4X more likely to convert when compared to a similar audience not exposed to the OOH campaign. 📈