Charlie Riley and Greg Wise sit down with Jonathan Gandolf, co-founder of The Juice and CEO of AudiencePlus, to rethink how B2B marketers allocate their chips. They challenge the "publish five blog posts or else" mindset and argue for "one really good blog post" paired with a laser-focused distribution strategy. From blending digital content with out-of-home tactics to measuring investments in terms of leads and pipeline, Jonathan calls on marketers to earn internal trust-and trust their own instincts-while shifting resources to winning plays.