On this episode of Event Marketers Live series, Darlene Smith, Senior Director, Marketing Events at Guidewire Software, and Susan Moore, Marketing Consultant share their expertise on breaking down content into customer-focused and strategic tracks, leveraging social media platforms to build excitement, and cultivating raving fans through meaningful customer relationships. Darlene and Susan will also reveal strategies for driving pipeline growth and increasing opportunities stemming from events, providing actionable insights to optimize your event ROI. Whether you're a seasoned event marketer or just starting out, this episode is a must-watch to elevate your event marketing strategies and create unforgettable experiences.