The corporate narrative no longer focuses solely on the CEO, category and product talk tracks. It's broadened in topic and scope to act as another influencer on today's generation of talent and buyers valuing purpose and connection.
And really, every company needs a narrative. We're not talking about self-contained stories with a set beginning, middle and end, but rather an ongoing, open-ended tale focused on the customer - not the company.
Far too many companies struggle with crafting a compelling, inspiring corporate narrative that's customer-focused. Successful companies have included Nike, with its "Just Do It" slogan, Google's "Telling our Story" initiative, Zendesk's "Let get real" story or Apple's "Think different."
In this post, we'll talk about the merit of corporate narratives and how companies can expand their storytelling to reach more audiences, create customer loyalty, build resiliency and more