Buffer is one of the most popular social media management tools-and for a good reason. It has some cutting edge publishing features, a clean interface, and direct Instagram scheduling. But it has some major downsides too. Buffer is split into three apps: Buffer Publish, Reply, and Analyze. These three apps cover cover social media publishing, monitoring, and reporting respectively, and each have their own monthly fee. On top of this the app's reporting features are lacking, and Publish lacks support for important social networks like Google My Business. So before you sign up for a Buffer subscription, check out these 12