The date is set, the venue is booked, registration is open; you're ready to start marketing your event, which, as many planners know, is easier said than done. Not only does it take time to cultivate the right messaging and find the right people to market your event to, but the marketing scene is constantly evolving and with new ways to reach and target your audience emerging every year. Whether you're an event marketing novice or just want to catch up on the latest trends, check out these keys ways to market your event.