With a career spanning over a decade, JP Castlin has carved a niche in helping organizations navigate the complexities of market dynamics and strategic planning. He is an independent consultant that aids businesses in leveraging strategic marketing and organizational capabilities to outmaneuver competition. A thought leader in the field, JP regularly shares insights on his blog and speaks at various industry events, has an amazing newsletter Strategy in Praxis, is a gem to follow on social and he's here today to talk about complexity and data management in marketing.