As social media managers and community managers, we understand the importance of building relationships. Not just with clients, but with other stakeholders such as business partners, sponsors, local community groups and more.

AI provides the ability for fast responses to customer inquiries, prediction of their needs and offering recommendations based on the data it can process, however, it can be prone to inaccuracies and errors and may not pick up on customer distress. As more and more resources become available, which enable us to harness the power of AI, there is a potential risk that the ability to build strong relationships becomes diminished where there is a lack of human touch.