Reckitt and Cadastra achieve unprecedented revenue and ROI on Amazon with Skai
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Posted Jul 20, 2023
Reckitt and Cadastra achieve unprecedented revenue and ROI on Amazon with Skai

Reckitt Hygiene Comercial, a global consumer goods company, partnered with Cadastra and implemented Skai's machine learning-based optimization tools for their Amazon advertising campaigns in Brazil. By using Skai Portfolios and Budget Navigator, they automated bid strategies, achieved better ROI, and maximized revenue. Within the first three months, they saw a remarkable 147% increase in revenue and a 7.2% boost in ROI for their Sponsored Brand campaigns, showcasing the effectiveness of the solution and the expertise of the agency.