Users expect a lot out of the brands that they follow on social media.  They don't want to know what you had for breakfast or what lyrics perfectly capture your mood that day the way that your personal account followers might be accustomed to-they want you to create the best social media schedule full of content from a variety of expert sources that will teach them something useful about your business or industry. Other times, they want to be entertained and delighted. As if that isn't enough to fill a social media manager's 40 hour week, they also want it