2024 B2B Buyer First Best Practices Report
Associated with
Brandon Redlinger Brandon Redlinger
Natalie Marcotullio Natalie Marcotullio
13 min read
2024 B2B Buyer First Best Practices Report

Over the past two years, Navattic and Chili Piper have gathered a lot of insights about SaaS buyer preferences from:

- Manually reviewing the websites of the 100 largest by company size B2B SaaS (twice)

- Talking to our combined 2k+ SaaS customers

- Speaking with B2B SaaS experts (source)

- Polling Natalie's and Brandon's LinkedIn audiences

After 2 years of collecting data, both qualitative and quantitative, we've noticed trends that separate the companies that prioritize the buyer's experience.