7 Ways to Fix the Sales & Marketing Divide | Zymplify
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Peter Eakin Peter Eakin
4 min read
7 Ways to Fix the Sales & Marketing Divide | Zymplify

A quick Google search results in a ton of articles and research on the divide between sales and marketing, especially in B2B environments. As far back as 2006, Harvard Business Review published an article titled 'Ending the War Between Sales and Marketing', and in 2019, an industry survey revealed that over half of marketers and salespeople reported a divide between the two departments, despite them both working towards one common goal – to increase company turnover.

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