Tom Webster is the Senior Vice President of Marketing and Strategy for Edison Research. He has helped Edison Research co-author The Infinite Dial, the longest-running research series on digital media consumption. This annual report has been the flagship study of mobile behaviors, internet audio, podcasting, social media, smart speakers and more since 1998. In this ... Continue reading Engaging Your Audience With Tom Webster →

Key Takeaways
The marketer's mindset 💭
The atomic unit of a podcast 🌐
The share of ear 📈
Doing branded podcasts the right way 👍
Put the audience first 🤳