What exactly is reputation and how does it tie in with the work of a social media manager? On one hand, you have the personal and/or business reputation of the social media manager (you)-and on the other, you have the reputation of the businesses you work for/your clients, which you manage as part of your role.

This may be indirect in some cases-or at the fore for others, if you are the face of the brand. Understanding how what you do impacts reputation, and how to manage the basic aspects which underpin reputation, will help you develop your own and strengthen those of your clients.