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Posted Aug 4, 2022
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4 min read
Instagram Cancels Its Native Affiliate Program but Content Creators Find Great Success in the Partnership Channel
For the period covered by the PMA study, the Partnerize platform consistently observed content partners contributing above a 45% total commission share-the highest of all partner categories. In May 2022 alone, content partners' gross revenue YoY growth rate was up 36% over the same month the prior year, while their share of spend stood at 47%.
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