If we ever compile a list of reasons why people use an email marketing software, "sending bulk emails with little effort" would occupy the pole position. As an entrepreneur, you'll have too much on your plate - and anything that makes your life easier is a no-brainer. Given this, businesses turning to an email marketing platform to save time and effort is very much understandable.

However, an email marketing software does a lot more than just helping you save time and effort. It streamlines your entire process and makes sure you reap proper rewards for your investment. With technology also coming to the fore, new ways are emerging to make your email marketing experience superior.