Fackförbundet Vision (or just Vision for short) is one of the largest trade unions in Sweden, representing over 4,000 different job titles in both the public sector and private companies. With over 207,000 active members and counting, their goal is to improve working conditions and provide support for those they represent.

Their website, vision.se, is an essential tool to help them share information and resources, as well as capturing and converting organic traffic into new memberships. But as the organization has continued to grow, their digital channels team needed a better way to monitor, track, and optimize their site.

Discover how Vision set their website up for success by reducing their page count by 80%, improving SEO performance with Siteimprove's SEO Enterprise tools, and building flawless user journeys.