Jo started up in 2018 with a mission to democratize testing. Within 3 years, Maze had built the foundations of a new category, washed away the demons of complexity it was mired in, and put a new weapon in the hands of - not just researchers, but designers, product managers, marketers, and many others.
Today, over 60,000 brands ranging from Uber and HP to McKinsey and GE use Maze for user research and usability testing.
With the targets now drawn, we thought it'd be worth getting to the bottom of how the hell Jo and Maze did it.