Adweek's Catherine Perloff on the biggest ad tech stories of 2023 - and what she's watching in 2024
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Mike Shields Mike Shields
Catherine Perloff Catherine Perloff
Adweek's Catherine Perloff on the biggest ad tech stories of 2023 - and what she's watching in 2024

Next in Media spoke with Catherine Perloff, platforms reporter at Adweek, about the biggest stories of 2023 in media and advertising, why programmatic can't seem to shake its reputation for opacity, and whether brands are truly ready for all of the big changes on the horizon in 2024.