The Control Paradox: Why Letting Go Grows Your Agency Faster
Associated with
Mike Allton Mike Allton
Amy Rosenberg Amy Rosenberg
Posted Sep 5, 2025 30 min read
The Control Paradox: Why Letting Go Grows Your Agency Faster

Every agency owner knows the feeling of that pit in your stomach when you hand off an important client project to a team member. What if they miss something crucial? What if the client isn't happy? What if this reflects poorly on the reputation you've worked years to build? So you hover, you revise, you redo work that was perfectly fine, and you convince yourself that 'it's just easier if I do it myself.' But here's the brutal truth: this need for control isn't protecting your agency; it's strangling it. When you're the bottleneck for every decision, every deliverable, and