Modern Day Marketer: To Attribute, or Not to Attribute? with Amrita Mathur of Superside
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Brett McGrath Claimed Brett McGrath
Amrita Mathur Amrita Mathur
Posted Dec 9, 2022 2 min read
Modern Day Marketer: To Attribute, or Not to Attribute? with Amrita Mathur of Superside
The Juice Claimed The Juice
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To attribute or not to attribute? That is the question. Amrita Mathur is the Vice President of Marketing at Superside, a subscription design service for enterprises and scale-ups. Superside has seen tremendous growth and is on track to double their earnings this year. She says that having a startup mentality, being open to experimenting, and not obsessing over attribution has led to their success.

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