Sales coaching, either as a sales manager or consultant, is a long-term goal for many sales reps. Not only is it a natural path forward for many reps, it can also come with a nice raise and some promising career prospects. That said, sales coaching is more than just sitting back and collecting bonuses based on your reps' productivity. Not only do you have to help your sales team resolve some of their most complex problems, you also need to coach them to success - no easy feat. While many newly-promoted managers rise to the occasion and do quite well