A single continuous experience that spans multiple channels, whether physical or digital, is considered omnichannel. As more interactions along a journey span both the digital and tangible customer experience, research must span all channels. With the extent of research needed to evaluate these experiences, carrying out this research remotely can conserve time and money. At UserTesting, we often partner with our customers to better understand their omnichannel experiences. This post covers some of the most important lessons we've learned.