Keyword research is the backbone of any successful SEO or content marketing
campaign. It lays the groundwork for your content strategy and tells you which
keywords to focus on.

Any business owner or marketer that wants their website to rank well in search
engine results needs to start by doing thorough keyword research. And, only
after they have identified what keywords to target can they start their SEO and
content optimization initiatives.

And, two of the most important factors while selecti