2023 MediaRadar Prediction: Prescription Advertisers Hold Steady but Rethink Digital

Sales Intelligence / MediaRadar / Reports

2023 MediaRadar Prediction: Prescription Advertisers Hold Steady but Rethink Digital

Posted Jan 23, 2023 • 7 min read

2023 MediaRadar Prediction: Prescription Advertisers Hold Steady but Rethink Digital

Prescription advertisers spent over $6.6b on traditional and digital ads in 2022-and in 2023, the focus is on traditional.

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