The Super Bowl has long been the pinnacle of advertising – a showcase for the most ambitious campaigns, the biggest budgets, and the boldest ideas. But as Super Bowl LIX approaches, the event has evolved into more than just a high-stakes stage for legacy brands – it's now a battleground where newcomers, digital innovation, and shifting consumer behaviors are redefining the rules of engagement. Download our Super Bowl Snapshot highlighting some major trends we have been seeing as brands prepare for the Big Game, as well as what to expect going forward.