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Susmit Sen
Tip of the Week 36 - What is unique open and how to boost your email open rate?
Email marketing thrives on the foundation of various metrics, of which one of the most important is 'open rate.'
Open rates in actuality refers to the number of times your email is being opened after it is sent to your receivers. Sounds simple, seems gettable, but we all know about 'Open Rate', don't we?
What remains to be addressed is altogether a different but connected concept. It is known as, 'Unique Open Rate'
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