According to Gartner, 33% of B2B buyers prefer to not interact with sellers, in part because humans don't like being "sold to." And thanks to the easy access to detailed information, buyers increasingly don't need sellers. Therefore, as B2B sellers, we have to focus on providing as much value as possible. And what do buyers value most? Being understood. In this interactive course, we'll learn all about the powerful listening frameworks and practical tactics used by therapists, nonviolent conflict resolution experts, and the very best sales professionals.