What separates Winners from Wishers? Yes, it's data. In the high-stakes arena of eCommerce, Black Friday is no longer just a shopping event-it's a strategic battlefield where marketing precision determines victory. This year, eCommerce brands have continued to leverage advanced marketing techniques to engage their customers, drive higher conversions, and maximise sales. Here are the key insights from Black Friday 2024, based on data collected from SALESmanago, that can help you optimise your eCommerce approach going forward.