The Fall of Content Factories and Rise of Modern Day Content Distribution in B2B
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Brett McGrath Claimed Brett McGrath
Scott Brinker Scott Brinker
Posted Jun 16, 2022 8 min read
The Fall of Content Factories and Rise of Modern Day Content Distribution in B2B
The Juice Claimed The Juice
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This article explores the shift from traditional content creation to modern-day content distribution in B2B marketing. The outdated approach of content factories is no longer sustainable in today's market, as companies prioritize quality over quantity.
You will learn:
- Why the traditional approach of content creation is becoming less effective in today's market and the challenges businesses face when trying to create and distribute large amounts of content.
- The benefits of modern-day content distribution, including its cost-effectiveness and ability to generate better results, and the different types of content distribution channels available for businesses to choose from.
-Practical steps for implementing a modern content distribution strategy, such as creating high-quality content and utilizing various distribution channels to get the content in front of the right people.