An effective lead management process is one of the most critical factors driving sales through your funnel.

When you capture the attention of a potential customer, this is the moment a lead is born.

However, how that lead plays out, whether that person becomes a paying customer or client, is another matter.

Optimizing your lead management process, in other words making sure all leads, once hooked, have the maximum chance of converting to a sale, is vital to your business's success.