Next-gen PRM software platforms support solution-based selling. Solution-based selling is a customer-centric approach to sales that focuses on understanding the customer's needs and providing tailored solutions to their problems. By adopting a customer-centric mindset, solution-based selling brings together various participants in the sales ecosystem to create value for the customer. Additionally, open marketplaces and solution centers play a pivotal role in enabling collaboration among alliance partners, facilitating data sharing, and uncovering new co-sell, cross-sell, and up-sell opportunities. Some of the key features of the customer-centric, solution-based selling model include-