Intent data is a popular way for companies to connect with customers that may be passively researching solutions that align with that company's offerings.  A buyer's journey is usually a series of events over time, comparing solutions, doing research, and collecting information before reaching out to and making a decision.  Because of the complexity and differences in each buyer's journey, companies can try to shorten that sales cycle through Intent Data.   What are the different types of Intent Data?   Traffic Intent The first type of Intent Data most companies engage with is Traffic Intent captured from a company [...]