ActiveCampaign has always prided itself on its marketing automation capabilities. We have also put a stake in the ground to help all of our customers provide amazing customer experience. To allow all of ActiveCampaigns customers to do this, we knew that we needed to expand out capabilities beyond marketing automation to provide the ability to communicate with customers across all types of messaging.

That is why ActiveCampaign is proud to offer 1 to 1 Sales Emails as well as Transactional emails. AC acquired Postmark - a leader in transactional email - in May of 2022. This allows transactional email sending capabilities within the platform, and also brings the ability to reply and interact with transactional emails to that space.