Associated with
Allison Pickens
Posted Aug 28, 2017
•
12 min read
How to Boost Your Sales Outreach with Customer Marketing | Gainsight
A few weeks ago, I posted a message on LinkedIn. "To all Sales folks: I will be infinitely more likely to respond to your cold email if you offer to introduce me to a successful customer of yours in the initial email." The post had more than 160,000 views, 790 likes, and 55 comments. Clearly, I had struck a nerve.
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