When it comes to the beverage industry, many companies have tried to create new sodas and soda alternatives. However, none have seemed to gain the popularity needed to beat out big-name retailers like Coca-Cola and PepsiCo. That is until Olipop came along.

The key to Olipop's success not only stems from its great-tasting flavors and healthy recipes but also its unique marketing and branding strategies. Learn more about the company's history and how they've successfully marketed themselves to the general public.