Reviews have been a top consulted and influential resource for buyers for a decade. But the landscape has only become more complicated and convoluted, and just like in the B2C world, review fraud and misrepresentation is rampant and eroding buyer trust.

In this session, you'll hear from BMC Software's Leslie Paterson about how she manages multiple review sites, generates review ethically, and proves the ROI of their review program.

Topics include:
- Why and how to manage multiple review sites and the differences between them
- How to generate reviews that build buyer trust and confidence
- Tying your review program to revenue