Market Opportunities: How to Identify and Analyze Them
Associated with
Richard Branson Richard Branson
15 min read
Market Opportunities: How to Identify and Analyze Them

Have you ever had a friend who claimed they thought of a cab-ordering app before Uber? Or know a business locked in a two-year deliberation cycle over a new product?

Imagine if you could help them spot a market opportunity and validate it. Or, better still, come up with a groundbreaking idea for your own business.

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